Watch the video below from our 13 June 2013 webinar: What is Truelift?
In the video, Truelift Director, JD Bergeron, discusses our commitment to positive and enduring change in the lives of people living in poverty, and celebrates the culmination of three years of work and industry collaboration renewing the focus on the pro-poor objective of microfinance.
What is Truelift? from Truelift on Vimeo.
Initially conceived as the “Seal of Excellence for Poverty Outreach and Transformation in Microfinance,” the initiative was renamed in order to represent its broader objective but will still recognize practitioners doing the most for their poor clients.
Truelift 
Reblogged this on 100 Million Ideas and commented:
If you are curious to know WHY the Seal of Excellence is now called Truelift (for the skeptics and purely curious out there), please watch this great video.
In the video, Truelift director, JD Bergeron, discusses their commitment to positive and enduring change in the lives of people living in poverty, and celebrates the culmination of three years of work and industry collaboration renewing the focus on the pro-poor objective of microfinance.
Something we can all endorse!