How do we understand the needs of people living in poverty when developing products and services? An important question and a case from Tanzania, courtesy of the Center for Financial Inclusion.
The Financial Inclusion 2020 project at the Center for Financial Inclusion at Accion is building a movement toward full financial inclusion by 2020. Accordingly, this blog series will spotlight financial inclusion efforts around the globe, share insights coming out of the creation of a roadmap to full financial inclusion, and highlight findings from research on the “invisible market.”
I recently looked over CGAP’s strategic priorities for the next five years, and one really resonated for me: understanding demand to effectively deliver for the poor. That’s because much of the work we do at InterMedia focuses on helping funders and implementers of digital financial inclusion understand people’s needs and priorities. We attempt to identify triggers and barriers to customer use and help providers activate the triggers and sidestep the barriers in product design.
At a basic level, understanding people is about listening to…
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