Behavioral Approaches to Product Innovation at the Base of the Pyramid

MFIs should use all available approaches for product development to serve the needs of people living in poverty. Great thinking here about behavioral approaches!

Center for Financial Inclusion blog

> Posted by Alexandra Fiorillo, Principal, GRID Impact 

With more than 2.5 billion people around the world remaining un- or underbanked and major fluctuations in activity and usage among existing accounts, the financial inclusion industry still has work to do to increase the uptake and adoption of new products and services while also increasing the number of regularly active clients.

Many people understand the potential benefit of financial services and have the intention to use savings and loan products to improve their financial well-being. However, research shows that human beings do not always follow-through on their intentions. Frequently, we experience an intention-action gap due to psychological and external factors.

If we want to achieve full financial inclusion, we cannot simply offer more financial products and services to more people and hope they need, want, like, and use them. Instead, we should spend the necessary resources to ensure our products and services…

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