We have been trying over many years to make this case in very many ways, so it is with an expert’s eye that we admire how well Paul DiLeo of Grassroots Capital Management put the case for measuring social performance in the post linked to below. We particularly like his “turning it on its head” thought experiment to illustrate how spurious are the arguments against tracking outcomes in relation to a company’s social mission. Well done!
Read the blog at http://www.grassrootscap.com/paved-with-good-intentions/
Truelift 